Russ Shields is former CEO of Navigation Technologies (later NAVTEQ, now HERE), and current Chair of Ygomi LLC and CEO of RoadDB LLC. RoadDB offers a full in-vehicle software solution for the road database and localization to be used in automated driving in series production vehicles.
Mr. Shields has been involved in communications standards bodies for nearly 40 years. He is Chair of the Collaboration on ITS Communication Standards of the ITU. He is also a member of the National Space-Based Positioning, Navigation and Timing Advisory Board; an SAE Fellow; and a recipient of the SAE‑Delco Electronics ITS Award.
Mr. Shields was inducted into the inaugural class of ITS America’s ITS Hall of Fame in 2008, and was named the inaugural U.S. member of the ITS World Congress Hall of Fame in 2010.
Mr. Shields has received the University of Chicago Booth School of Business Distinguished Alumni Award in Entrepreneurship.
What does the forum theme “ITS Innovation Creating Liveable Communities” mean to you?
In the context of transportation, livable communities are places where people can live and work without having to structure their lives around the transportation infrastructure in ways that unduly impair life. Asian cities are experiencing problems with crowded public transport, traffic jams, and pollution with its effects on health and the environment. Asian countries are very much a test bed for viable ITS solutions to help create livable communities.
Why are you excited about participating at the ITS Asia Pacific Forum on Intelligent Transport Systems 2020?
Asia is a leader in ITS innovation and it’s exciting to see so many people gathered to discuss sustainable ways to implement ITS at a large scale.
Where do you see the Intelligent Transport industry in the next 5 to 10 years?
In the next five to ten years, I expect automated driving to become widespread in consumer vehicles. Many cities will have shuttles that operate at SAE Level 5 in a geofenced area, and vehicle manufacturers will gradually introduce SAE Level 2+/3 features in series production vehicles. Enabling automated driving in series production vehicles will require a great deal of new supporting technology including for road data and real-time data communications. The requirements of automated driving promise to reinvigorate and potentially disrupt the intelligent transport industry, challenging established players and creating opportunities for new ones.