James Goodwin has had a professional career in corporate affairs and government relations. His areas of interest are consumer advocacy and education, particularly in the areas of mobility and safety.
Mr Goodwin is the Chief Executive of leading vehicle safety advocate in Australia and New Zealand, the Australasian New Car Assessment Program (ANCAP). It provides consumers with independent advice and information on vehicle safety through its crash test program.
Prior to joining ANCAP, he held the position of Director – Government Relations & Communications at the Australian Automobile Association (AAA). In this role, James was responsible for advocacy strategies and political campaigning including a lead role in the successful election campaign – Demand Better Roads.
Mr Goodwin has held a senior corporate affairs position with the industry body representing the interests of new car and motorcycle brands in Australia, the Federal Chamber of Automotive Industries (FCAI). James also held a high-profile senior corporate affairs position at AirServices Australia, an Australian Government agency providing air traffic management and firefighting services at airports. A former journalist and news presenter, James worked for major networked news outlets in Sydney and Canberra including a number of years in the Parliamentary Press Gallery.
James has also been a Non-Executive Director of St John Ambulance since 2015 and was appointed an inaugural Director of Auto Skills Australia in 2010, an organisation tasked by the Australian Government with developing the training needs of the automotive industry.
What does the forum theme “ITS Innovation Creating Liveable Communities” mean to you?
Australians traditionally see the car as a form of freedom, yet with increasing congestion in our major cities diminishing the enjoyment of driving, consumers are looking for ways to improve their journey and maximise the travel experience. The introduction of automated vehicle technologies will allow Australians to carry on with their daily activities while removing the traditional driving ‘task’. Intelligent vehicle technologies and connected vehicles will therefore not only improve our lifestyles, but enhance safety on our roads.
Why are you excited about participating at the ITS Asia Pacific Forum on Intelligent Transport Systems 2020?
We’ve seen significant advancements in vehicle safety over the past 25 years, with the most rapid change in the past 3-5 years alone. Our lives are driven by technology and connectedness, and I look forward to contributing to the discussion which will influence the vehicle designs and road safety outcomes of tomorrow.
Where do you see the Intelligent Transport industry in the next 5 to 10 years?
The cars of tomorrow will look very similar to the cars we drive today. The difference will be the level of automation they provide. The incremental shift has already begun, with automated braking and steering systems penetrating the market. By building awareness and confidence among regulators, industry and consumers, we’ll see a rapid shift in acceptance and use of automated vehicle technologies.